Learn How to Write a Compelling Sales Offer.
It’s our job to write offers that CONVERT! Your priority should be to convert more
viewers into clicks, more clicks into leads, more leads into clients and more
clients into recurring clients! So, whether you’re looking to start a freelance
copywriting business, or launch a new product or service online, every sales
page you write must have a set of 9
specific components in order to make it compelling and effective… Now, it
doesn’t mean that offers that skip these components will never make a single
sale.
I’m going to share all the steps that will drastically
increase your offer conversion rate and make people feel fantastic about buying
from you.. These 9 sales techniques should be your checklist anytime you’re
writing a sales page…. And in later articles, I’ll be going much deeper into
each of these core components... to give you an idea of the different ways that
you can use them.
#1: The
Headline : Headlines are strategically-written statements with the sole purpose
of getting a viewer to continue watching or reading. In the case of writing
sales copy, the goal of the headline is to catch your prospect’s curiosity
enough to get them to continue reading or listening. One online resource that I
used when I was starting in this business was a free online Title Generator. It
gives you 700 good ideas that you can use in your headlines to generate your first
leads.
#2 The Hook: A hook is any idea that catches the
viewer’s interest. You should open a loop with your headline, and then continue
on with that hook concept as you begin your sales message. It should provoke an
emotion and help the reader identify with you. This is the moment when your
prospect decides to stay. It’s when they decide if the offer is really for
them! That’s what makes this the single most important component of any sales
page. It’s the hardest part to write, because you need to be really creative. It usually takes 80% of your time, but it also makes
80% of your sales. This component of your sales page needs to do at least
one of those things… Story, Science or Supposition. I’ll talk more about those
steps an in another article.
#3 The Problem: you must address the pain or problem
the viewer is having. You want them to know that you perceive what they’re
going through, that they’re not alone and that you’re there to help as much as
you can. you can do it in a way that shows empathy and understanding, rather
than fear and force. You don't need to make them feel worse.
#4 The Offer: This is where you present the best
solution they can possibly get. The most
important thing to point out about your offer is that the value should always
be greater than the price! so, your ideal prospect would happily pay for the
solution you’re offering. Obviously in the case of a landing page that simply
asks for an email opt-in, the price must be $0. because your ideal prospect
will ask “is it worthy to give my email in return?” You must add value to
overcome this perceived cost, always.
#5 The Benefits:
the benefits are WHY someone should buy your product or service. This
part of your sales script, should list every single benefit a person can expect
to receive when purchasing from you. This is the perfect time to overcome
probable objections your prospect could have. Also, you always should promise
some kind of immediate benefit. While your product or service may not offer
overnight results, you want your prospect to feel excitement about what could
happen right after they purchase your product – what will they get? How can you
immediately bring support to them? Why should they want to buy right now?
#6 Social Proof:
Social proof creates massive trust and builds authority of your brand. You want to show how many people have
benefited from your product or service in the past. This can be done through
reviews, testimonials, social media comments or videos showing people how happy
they are after getting your product. Include as much of this as possible
throughout your sales page and more heavily at the clear point, right before you show the offer.
#7 Scarcity: it’s the principle of making products or
services seem limited in someway, and harder to obtain after a short period of
time. Scarcity gives your leads a reason to buy in this moment. When you’re
booking a hotel and it says “only 2 rooms left”. Or when an airline has a 24-hour seat sale, they do it
that way because it works. If you want a sales page to convert like crazy,
you’ve got to use urgency. Human beings hate missing out an opportunity, and a
time limited offer creates that fear, increasing conversions and sales.
#8 Risk Free: guarantee peoples purchase
expectations. People like to be told how safe and secure their order is and how
and when they can expect to receive their purchase. These should be written in
very clear terms to make it as easy as possible for your prospect to be out of
fear, giving customers’ peace of mind with a money back guarantee
#9 Call To
Action: What might seem very obvious to
you, like a “BUY NOW” button on the page, might not be super obvious to others.
On your sales, you should always tell people exactly what to do next, like for
example.."Leave your best email address below to reserve your free
seat”... Or “Click the button below to get instant access”. The most important
rule of copywriting is to only have concise and clear Call to action. You
should only ask your prospects to do one
thing…. And that is to either signup or buy. Not share, not comment, not like,
not watch, but signup or buy.
And if your sales page is longer than five hundred
words, be sure to include multiple calls to action throughout your page or
video, so your prospect does not have to scroll in order to see it. Please check out another article about this topic, that will expand this information in detail. You will learn a way to do all this job almost automaticly with a software that makes it for you for free HERE